it's about establishing strong relationship with businesses that truly understand the consumer needs and deliver product and services that make a difference in their lives. It’s about creating a community and engaging people to take an action that will establish or reinforce their relationship with your brand. Poken provides innovative touch-based solutions to help people engage more intuitively with the world and offers businesses cost-saving and measurable solutions to distribute information.
To strengthen the emotional connection between their brand and their customers, Mini Cooper Japan distributed branded pokenSPARKs to their community members and select new customers. The Poken device enabled them to easily exchange contact information with each other during gatherings and to access a branded Poken memberHUB including flash movies with links on Twitter, YouTube and Mixi (Japan’s biggest social network). Mini has been able to differentiate itself within a highly competitive market and deliver a superior customer experience.
4’000 people were hosted in Orlando for ABB’s “paperless” tradeshow which allowed participants to collect product information via electronic brochures. With 200 pokenTAGS alongside 4’000 branded pokenPULSEs, the event organizers not only benefitted from enhanced networking but also collected rich information from the pokenTAGs that allowed them to measure directly the “interest” for specific products and services throughout the show.
This data allowed them to know basic contact details as well as social networking details about the attendees who requested the information.
During the Milan Public Festival, multiple pokenTAGs were posted on the public artworks allowing people to collect information using a free Poken on the various designers as well as their vision for the work. Visitors were thus able to interact directly with the artworks and artists they liked in the “real world” and later connect with them online thru the Poken memberHUB. On the other side, artists and organizers have a longer lasting relationship with visitor and get live metrics and post-event analytics provide key feedback on usage.
Easily create check-in based loyalty programs enabling customers to “check-in” anytime they’re at your shop. Using Poken they can then tell all of their friends they are visiting your business and provide valuable “real-time” recommendations. Reward repeat visits or purchases with points and prizes, and keep track of visits to better acknowledge your customers so they keep coming back. The Poken platform provides everything you need to set up effective social campaigns that leverage the power of NFC in the form of Pokens, Tags and Mobile applications.